Why Should You Hire a Social Media Manager?

As a business owner, you indeed have a full plate. Between managing the day-to-day operations of your business, managing a team of employees, paying bills, and maintaining client relations, running a business is more than a full-time job. Beyond managing your business's ins and outs, marketing takes things to another level. We like to say, “you have no business if you have no marketing.” But that hardly makes things any easier. How can you sit back and continue doing what you do best – running your business – while still marketing and promoting it? Simple – hire a social media manager.

What is the purpose of a Social Media Manager?

The goal of a social media manager (SMM) is to take the stress and challenge of your social media presence off your hands. You have your expertise, focus on that, and leave your social accounts to the social pros. Handing over the reins to someone outside your business might feel scary at first, but you can rest assured that our team of social media experts has your back.

What Does a Social Media Manager Do?

In short, a social media manager is there to do exactly that – manage your social media accounts. Social media management includes content creation, follower growth, and inbound and outbound engagement.

How Do I know if I Need a Social Media Manager?

Like we started with, we recognize that running a business is a full-time job in and of itself, not to mention the inclusion of managing all your social media accounts. Depending on your business type, managing your social media presence might reach across several different channels – Pinterest, Instagram, LinkedIn, Facebook, Twitter, etc. Working all these accounts or even more can be quite a bit to take on.

Even more, the world of social media is constantly changing and evolving. You can’t expect yourself to be an expert in your business’ field and all things social media … Enter the social media manager.

As mentioned, social media managers take on all aspects of your social media strategy based on your company’s unique needs. Running a social media account is more than just posting content and hoping some people find and follow you. If you’re sitting here thinking to yourself, ‘hmm … that’s what I’ve been waiting for …’ let us break it to you – you’re going to be waiting awhile.

Social media performance doesn’t just happen on its own. It takes investment, nurturing, and significant effort to see the results you’re likely waiting for. If you’re wondering where to find time to do all that for your business, it might be time to hire a social media manager.

What Should I Look for in a Social Media Manager?

One of the most important aspects of hiring a social media manager is identifying someone you feel understands your brand. Your brand is unique and unlike anyone else’s, and you want to ensure that the person or team managing your messaging understands the voice, perspective, and clientele you’re targeting.

In some cases, this may be easier said than done. Your social media manager isn’t a mind reader, so establishing clear communication in a strategy and communicating your goals is critical. It’s difficult to explain what exactly that relationship will feel like right off the bat, but we like to say when you know, you know.

Additionally, one of the key aspects of a successful social media manager is being able to keep up with the ever-changing trends in the industry but also have a vast knowledge of existing and historical strategic initiatives. Experience and ongoing growth are imperative in this industry. Luckily, when working with CC Social, you can rest assured that you have an absolute pro supporting your brand. CEO Caroline LoPresti is the master of social media and has the skills, reputation, and repertoire to prove it.

How Much Should I Pay a Social Media Manager?

Let’s put it this way … you get what you pay for. We could probably leave it at that. You want your investment to be worth your while regarding the quality of content you’re getting out of the partnership and how closely attuned your SMM is to your brand and your accounts.

While a simple Instagram post made with stock photos and bland copy might be ok for your competitors, sharing engaging content that draws in your audience and holds their attention makes all the difference. Beyond that, hiring a social media manager who only checks your LinkedIn DMs might work for some businesses, but you might regret it when you’ve missed out on a new client because you waited too long to respond.

We point out these examples to identify different ends of the spectrum. Considering what you’re getting out of your investment will likely feel like a no-brainer. If you’re looking for a specific dollar expectation, check out our service packages for pricing information.